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CLIXTURE

Events Startup

CHALLENGE

For CLIXTURE, the challenge lay in establishing an initial digital presence for their new modular bar product, which was still in development. The client needed a brand that conveyed their youthful energy and innovation while effectively communicating the unique features of their offering. With the aim of capturing attention in a competitive events startup landscape, the design had to reflect the modular and playful nature of the product. Additionally, the brand needed to differentiate itself from competitors, ensuring that potential investors and clients understood the product’s value and uniqueness right from the launch day.

Clixture Bar render. Designed by CARTER Branding

RESULTS

To address their objectives, I designed a playful yet professional brand identity. The logo features a clever interplay between the components “CLIX” and “TURE,” with the letter “X” serving as the hub where the two connect. This design encapsulates the click-and-place functionality of their product while ensuring Clixture stands out uniquely in the market.

To further illustrate their product’s appeal, I created stylized 3D renders in both light and dark themes. These visuals served as compelling assets for Clixture to present to potential investors and future clients, effectively showcasing their vision.

The results were overwhelmingly positive; the team was thrilled with their new branding, which instilled confidence among engineers leading up to the launch. The branding helped the engineers feel secure about their upcoming launch, knowing they had a brand that truly represented them. The 3D renders provided a unified and clear objective, illustrating “this is what we want.”

Additionally, I utilized a specialized tool to generate detailed textures for the modular bars, creating bump and roughness maps from a selected image. This technique allowed for stunning close-up visuals that effectively highlighted the quality and detail of their product.


BRIEF

Clixture approached me to establish a solid digital presence for their new modular bar product, which was still in development. They sought a striking brand that resonated with a youthful spirit while ensuring professionalism in a competitive industry. Their goal was to launch with a cohesive identity that effectively communicated their innovative offerings to potential customers and investors.

Clixture Home page. Designed by CARTER Branding

SERVICES

Brand Development
3D Modelling
Web Design

OVERVIEW

Clixture is an innovative modular bar company focused on transforming events with their versatile products. As a startup, they aim to revolutionize the way people engage with modular design by providing an adaptable and stylish solution for events. Their mission is to create dynamic environments that encourage interaction and enjoyment.

CLIENTS
PRICING
BEGIN

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